Terms of Service

These Terms of Service ("Terms") govern access to and use of Dealer Frontline's websites, applications, and related services (the "Service"). By creating an account, starting a trial, subscribing, or using the Service, you agree to these Terms and our Privacy Policy.

1. The Service

Dealer Frontline provides tools for automotive sales and service workflows, including Desk assistance, customer notes, inventory helpers, reminders, reports, and calculators. Features may change, be limited, or be discontinued. We do not guarantee uninterrupted, error-free, or always-available operation.

2. Eligibility and accounts

You must be at least 18 years old and legally able to enter these Terms. You must provide accurate registration information, keep credentials confidential, and promptly notify us of unauthorized access. You are responsible for activity under your account.

3. Trials, pilots, subscriptions, and billing

Free trials, partner pilot windows, subscriptions, taxes, renewal terms, and cancellation options are described at signup, in-product, or by our payment processor. Continued access may require an active paid subscription. Payment processing is handled by third-party providers such as Stripe, and their terms may apply.

4. Acceptable use and legal compliance

You agree not to misuse the Service. You may not:

• use the Service for unlawful, deceptive, discriminatory, abusive, or harassing activity;
• attempt to bypass security, probe systems, overload infrastructure, or transmit malware;
• scrape, harvest, or access data in violation of law, website terms, or access controls;
• enter information you are not authorized to collect, use, store, or disclose;
• use the Service to send spam, unlawful calls/texts, or messages without required consent;
• use outputs as final legal, tax, lending, insurance, compliance, or accounting advice.

You are responsible for complying with your employer's policies and all laws that apply to your use, including privacy, consumer protection, advertising, telemarketing, email, text messaging, credit/finance, dealership, and data security laws. Depending on your role and activity, those may include U.S. federal and state requirements such as the FTC Act, CAN-SPAM Act, Telephone Consumer Protection Act (TCPA), Gramm-Leach-Bliley Act (GLBA), FTC Safeguards Rule, FTC Privacy Rule for certain auto dealers, state privacy laws, and state dealer/advertising rules.

5. Customer data and sensitive data restrictions

If you enter customer, lead, prospect, dealership, or coworker information into the Service, you represent that you have the right and authorization to do so. Do not enter Social Security numbers, full payment card numbers, bank account numbers, credit applications, driver's license images, insurance documents, health data, or other highly sensitive regulated information unless a future feature explicitly states that it is designed for that data.

6. Your content

You retain ownership of content you submit. You grant Dealer Frontline a limited license to host, process, transmit, display, secure, back up, and use your content only as needed to provide, maintain, support, secure, and improve the Service and comply with law.

7. Desk, AI, drafts, and generated outputs

Desk and other assistant features may generate text, calculations, summaries, suggestions, or workflow steps. Outputs may be inaccurate, incomplete, outdated, or inappropriate for a specific customer or jurisdiction. You must review and verify outputs before using them. Dealer Frontline does not guarantee that AI or rule-based outputs comply with dealership policy, lender/OEM rules, advertising law, privacy law, TCPA, CAN-SPAM, GLBA, or other legal requirements.

8. Calculators, payments, and estimates

Estimates only. Finance, lease, cash-price, payment, tax, fee, affordability, repair, and other calculator results are approximations for conversation prep and workflow support. They are not binding quotes, official pencils, final contracts, lender approvals, insurance quotes, tax advice, accounting records, or legal advice.

You are solely responsible for verifying rates, residuals, rebates, incentives, taxes, fees, disclosures, inventory status, pricing, and customer-facing statements with official dealership, lender, OEM, DMS, and legal sources before presenting anything to a customer.

9. Communications with customers

The Service may help draft emails, texts, calls scripts, and follow-up messages. You are responsible for deciding whether and how to send them. You must obtain required consent, honor opt-outs, include required disclosures, and comply with laws such as CAN-SPAM, TCPA, state telemarketing laws, and your employer's policies. Dealer Frontline is not responsible for messages you send outside the Service.

10. Third parties and external data

The Service may link to or interact with third-party websites, payment processors, AI providers, inventory sources, dealership sites, or other tools. Their terms and privacy policies apply. Dealer Frontline is not responsible for third-party services, data availability, blocking, pricing accuracy, inventory accuracy, or site changes.

11. Intellectual property

Dealer Frontline and its licensors own the Service, software, design, branding, and related intellectual property. Except for the limited rights expressly granted in these Terms, no rights are transferred to you.

12. Disclaimer of warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, AVAILABILITY, OR COMPLIANCE, TO THE MAXIMUM EXTENT PERMITTED BY LAW.

13. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, DEALER FRONTLINE AND ITS SUPPLIERS WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, BUSINESS, DATA, GOODWILL, OR OPPORTUNITY ARISING FROM OR RELATING TO THE SERVICE. OUR AGGREGATE LIABILITY FOR CLAIMS RELATING TO THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID TO DEALER FRONTLINE FOR THE SERVICE IN THE TWELVE (12) MONTHS BEFORE THE CLAIM OR (B) ONE HUNDRED U.S. DOLLARS (US $100), EXCEPT WHERE PROHIBITED BY LAW.

14. Indemnity

You will defend, indemnify, and hold Dealer Frontline harmless from claims, damages, losses, liabilities, costs, and expenses arising from your content, your use or misuse of the Service, messages you send, customer data you enter, violation of these Terms, violation of law, or violation of third-party rights.

15. Suspension and termination

We may suspend or terminate access for violations of these Terms, security risk, non-payment, legal risk, or operational reasons. You may stop using the Service at any time. Terms that by their nature should survive will survive termination.

16. Changes

We may modify these Terms by updating this page. Material changes may receive additional notice where appropriate. Continued use after changes take effect means you accept the updated Terms.

17. Governing law

These Terms are governed by the laws of the United States and the State of Delaware, excluding conflict-of-law rules, unless a different governing law is required by your jurisdiction.

18. Contact

Legal: legal@dealerfrontline.app
Support: support@dealerfrontline.app